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V S Ramaswamy is an Indian author who specialises in writing books on management and marketing management. S Namakumari also co-authored this book. Boston, 3. Stanton, W.J., “Marketing Management”, Tata McGraw Hills. Publishers, 4. Ramaswamy V.S., Namakumari, S., “Marketing Management . Marketing Management: Indian Context Global Perspective. Front Cover. Ramaswamy,, Namakumari,. SAGE Publications, Sep 14, – Business.

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Are you a frequent reader or book collector? Read, highlight, and take notes, across web, tablet, and phone. Previous page of related Sponsored Products. See all 3 reviews. The book is available in paperback. Marketing Management 5th Namxkumari. Sign up to receive offers and updates: Millions of books are added to our site everyday and when we find one that matches your search, we’ll send you an e-mail.

A book that is India-centric, comprehensive and apt for the times. Enter your mobile number or email address below and we’ll send you a link to download the free Kindle App.

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Isn’t it time we addressed the elephant in the room? The book is replete with examples and real-life cases of decision-making from real life, ranging from big corporates to small businesses.

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We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. The fourth part provides knowledge about the selection of markets by consumers and contains topics like Market Segmentation and Targeting with Value Orientation.

Technology, digitisation and overall disruption drive this change. It has remained, since its first edition, published 35 years ago, the unparalleled text presenting an India-centric approach to the discipline of marketing.

Amazon Prime Music Stream millions of songs, ad-free. Add all three to Cart. V S Ramaswamy is an Indian author who specialises in writing books on management and marketing management. Indian Context Global Perspective. This text captures this change and interprets its import. To get the free app, enter mobile phone number. Can I get a copy? A – Z BooksIndia Seller rating: Are the existing texts on marketing management contextually sufficient for Indian students?


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– Marketing Management, 5Ed by Ramaswamy

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9781259026416 – Marketing Management, 5Ed by Ramaswamy

No access code or CD included unless specified. The third part discusses marketing strategies and plans and covers Strategic Planning at Corporate Level and Building Competitive Advantage. It is an internet savvy book which contains information regarding developments in communication and distribution, based on internet technology.

He is an expert trainer in the areas of marketing, corporate managemet and general management. It comes with a brand-new feature: